We specialize in planning and executing innovative, non-traditional place-based media programs for agencies and advertisers.
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Wrap your ad around
consumers' sandwiches
and produce nationwide
Learn more
Hijack magazine covers
in waiting areas nationwide
Stick your ad on closed
storefronts in NYC and LA
Who we are:
Mediacy Outdoor was founded by a team with more than 20 years experience in advertising and marketing.
Launched in the Spring of 2009, Mediacy has grown to include a nationwide network of sales and support staff, doubling in size every few months. We offer three unique divisions: Outdoor Gatescapes media, Place-based magazine wraps and In-store sandwich wraps and supermarket polybags. Our mission is to provide our advertising partners and clients with complete satisfaction in the concept, planning and successful execution of every program.
Stick your ad on closed storefronts in NYC and LA
Gatescapes in Action
How do Gatescapes work?
Gatescapes are made of vinyl that is specifically cut for corrugated gates.
Why Gatescapes?
Where are they located?
Gatescapes are currently available in all 5 boroughs of NYC and expanding into the LA market.
How are they purchased?
Gatescapes are sold at a minimum of 4-week flights on either an individual basis or showing level.
How many impressions do Gatescapes have?
Gatescapes average 25,000 impressions a day in a 15 hour day average. This represents 750,000 monthly impressions per Gatescape. Some Gatescape locations have much higher traffic.
How do Gatescapes stay free of graffiti?
Gatescapes are produced with a protective lamination that allows graffiti to be cleaned off easily. We check the Gatescapes on a weekly basis to ensure your creative stays clean.
What is the lead time?
14 business days from client approval of art. Rush orders are possible -- please speak with your sales representative.
This seems too good to be true -- what's the catch?
That's right-- it's so good that's it available for a limited time only. NYC has passed a law banning solid metal roll-down storefront gates. That means there's only 16 more years to advertise on one of the largest format, most visible, legally permitted outdoor media available anywhere! Don't miss your chance. Call Mediacy Outdoor while there's still time!
Coverage
Click map for details
Over 500 locations
to choose from!
Mediacy Outdoor donates 25%
of Gatescapes space to artists.
For more information,
contact Julia Lazarus
at TheStreetGallery.org
CONTACT HER
Hijack magazine covers in waiting areas nationwide
How does CoverMedia work?
Pick any national publication and, using our AdJackets, we will wrap your creative around the back cover, the front cover, or even the inside. We hand deliver the magazines to venues in the networks that you want. With a quick 14-day turnaround, this is fast, targeted media.
Why CoverMedia?
CoverMedia uses a medium that attracts your consumer in venues that are a part of their daily lives.
How many magazines do you place in each venue?
We recommend a certain amount (anywhere from 6-30) depending on the venue's daily traffic rate and which market the venue is located in.
What types of magazines am I allowed to use?
Our CoverMedia program can be used with any national publications. Our only restriction is that the magazine be of a reasonable thickness. Mediacy is able to provide recommendations if needed.
What networks can CoverMedia be placed in?
CoverMedia can be placed in cafes, campuses, health clubs, veterinarian offices, salons, spas, shoe shine and barber shops, and doctor office waiting rooms.
CoverMedia is purchased on a 4 week, per-venue basis, with a requested minimum requirement of 75 venues within a 100 mile driving distance.
How many impressions does CoverMedia have?
CoverMedia will reach an average of 150-250 impressions per day, depending on the type of venue and market. This represents 6,000 impressions per magazine per month.
14 business days from client approval of art. Rush order possible -- please speak with your sales representative.
Wrap your ad around consumers' sandwiches and produce nationwide
How do Brandwrappers work?
Your advertisement is printed on sandwich wrap paper with non-toxic vegetable oil based ink and distributed to delis and cafes or wherever sandwiches and baked goods are sold.
Why Brandwrappers?
Brandwrappers are a cost-effective, in-your-face advertising format that's able to target their audience throughout their daily routine.
Brandwrappers are purchased on a week, per-venue basis, with a suggested number of Brandwrappers between 200 - 500 per day.
How many impressions do Brandwrappers have?
10,500 impressions per month per venue.
4-6 weeks from client approval of art.
What are Polybags?
Polybags are 4-color family-friendly advertisements printed on produce bags and distributed on rolls or take-ones within supermarkets.
How do Polybags work?
Mediacy has exclusive contractual relationships with supermarkets and use their existing suppliers and distributors. We print on the bags and distribute to the stores.
Why buy Polybag advertising?
These bags are seen and used in the produce section, oftentimes the first section you walk through as you enter the store. Next these bags are visible in the cart during your entire visit. As customers fill up their cart, they have a tendency to move the perishable vegetables and fruits to the top to prevent damage to them, which places Polybags in a more visible location. With your advertisement at the top of cart, it's sure to be top of mind as well.
What advertisements are perfect for this media?
Any product sold within supermarkets is appropriate as this is a vehicle that is seen throughout the shopping experience rather than just upon check out or in the parking lot. This is a very effective way to reach consumers with new salad dressings, an unlimited assortment of food and beverage products, and point-of-purchase products like credit cards.
How do you measure results?
Each chain will be able to provide a report on how the Polybags increase sales on a store-by-store basis.
Where are Polybags located within the store?
Depending on each chain, there are up to five locations within each supermarket where these bags will be available: Produce, Meat, Fish, Bakery, and the Deli sections.
What is the advantage to this media?
It gives your advertisement more exposure and provides supermarkets with an opportunity to reduce costs by using free produce bags while boosting sales ofyour product or complementary products.
Brandwrappers
Polybags
Experiential
CLICK PHOTO TO CLOSE
Exciting products and events that deliver engaging experiences for your target consumer
Coasters
4-inch coasters are printed and placed in the bars of your choice
Napkins
Budget-friendly marketing that works wherever drinks are served
Check Presenters
Branded check presenter displays your ad in a relaxed, conversational environment
Postcards
Get noticed with eye-catching two-sided postcards -- a proven marketing device
Sampling Jar
With just a small, free sample of your product, you can target more potential customers than ever before
EXCLUSIVES
CoastCards
Combine the popularity and nostalgia of a postcard with the functionality and visibility of a coaster.
ColdSnapps
Stylish portable bandanas that serve as a personal cooling (and re-cooling) system
Ear Buds
Fully customizable ear buds give your message a long-lasting effect
Mediascopes
Branded periscopes that help people see above crowds
Media Kit
Why keep all this great
information to yourself?
Check out our media kit
here-- then download it
and share it with others!
Download it!
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©Mediacy Inc. All Artwork is for mockup purposes only. | Contact us at 212.226.6640 or info_mediacyoutdoor.com |
