We specialize in planning and executing innovative, non-traditional place-based media programs for agencies and advertisers.

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Research

Need proof that Mediacy has the coverage, performance, and experience to deliver a successful campaign? You're on the right page.

Coverage

Mediacy is able to target advertising by region, state, zip code, DMA, or even nationwide. GatescapesCoverMediaBrandwrappersOut of HomeGatescapesMarketsNew York, NYLos Angeles, CA

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CoverMediaMarketsCoverMedia is able to target anywhere nationwide. BrandwrappersMarketsNew York, NYLos Angeles, CABoston, MASan Francisco, CAChicago, ILWashington DCMiami, FLPhiladelphia, PADallas, TXOut of HomeMarketsOut of Home products are able to target anywhere nationwide. Measurability

Measurability

Outdoor (Gatescapes):Vehicular and pedestrian traffic are measured by the Department of Transportation; impressions are available per individual Gatescape upon request and are based upon location and hours open.Place-based (Magazine Wraps):Proof of performance includes photographs and signed affidavit. Magazine wraps are checked and maintained every two weeks.In-store (Brandwraps & Polybags):Contracted relationships with supermarkets to provide enough Brandwraps or polybags for entire month based upon historical usage per store.Statistics

Performance

Mediacy's products not only look great -- they perform great too!

GatescapesCoverMediaBrandwrappersGatescapes25,000 impressions/day per gate (includes pedestrian and vehicular traffic)

Source: NY Dept. of Transportation

CoverMedia80% of all adults have read magazines in a public place at some time in the past monthPublic place magazines generate an average of 19 readers per copy per month87% pay the same or more attention to magazines read in a public place compared to non-public place reading68% look for their favorite magazines when visiting public places52% use the opportunity to try magazines they dont ordinarily read

Source: Magazine Publishers of America

Brandwrappers10,500 impressions/month per venue

Source: Avg. traffic of delis in top DMAs

Case Studies

Miller Coors

Client: Miller Coors

Product: Miller Genuine Draft 64

Target: Women 21-34

Market(s): Charlotte, North Carolina

Objective:

- Drive awareness of new Miller Genuine Draft

64 drink among core demo of women 21-34.

- Increase consumption of new drink

Strategy:

Place CoverMedia in salons and spas

throughout target market, where women go

frequently. Mediacy established relationships

with venues throughout target market and

provided proof-of-performance throughout

entire campaign.

Results:

Miller Genuine Draft 64 achieved awareness

and consumption goal amongst target demo.

Successfully launched product nationwide

following this test campaign.

Showtime

Client: Showtime

Product: Weeds and The United States of Tara

Target: Adults 18-34

Market(s): Top DMAs

Objective:

- Increase top of mind awareness of new

Showtime shows in core demo

- Demonstrate effectiveness of

non-traditional OOH in delivering

advertising message

Strategy:

Saturated target markets with CoverMedia

in salons and branded barware products in

bars. Used existing relationships with bars to

offer quick turnaround time for campaign.

Results:

Showtime achieved top of mind awareness goal

amongst target demo. Mediacy was able to

demonstrate the effectiveness of non-traditional

OOH products such as CoverMedia.

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Client: Benadryl

Product: Benadryl Allergy Medication

Target: Women 25-54, Families/Moms with kids

Market(s): Philadelphia, Atlanta, Dallas,

Washington DC, New York

Objective:

- Reach consumer while they are in a "reactive"

mindset (i.e. where they are physically

reacting to allergies)

- Reach consumers in outdoor areas

Strategy:

Proposed CoverMedia attached with Benadryl-branded

tissues in doctor/allergist offices in target

markets. Proposed outdoor pedicab campaign and

nature-themed street team event in major parks

in target markets.

Results:

Program Pending.

Random House

Client: Random House Audio

Product: Listening Library Program

Target: Families, especially kids

Market(s): Top DMAs

Objective:

- Increase awareness of new Listening Library

audiobook division

- Drive traffic to Listening Library's social

profiles including Twitter and Facebook

Strategy:

Designed and produced Listening Library-branded

earbuds along with promotional insert card to

increase awareness and traffic online.

Proposed Gatescape strategically placed near schools

in New York market to increase awareness amongst

kids.

Results:

Listening Library achieved awareness and traffic

goals. Gatescape program pending.

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